A cardboard hopper of Johnson's baby wipes caught my eye as I rushed out of my local Asda the other day - the magic word 'upcycling' caught my eye! Find out more on packagingnews.co.uk (oh yes!) and find out how they are reusing their packets before they hit the rubbish bin.
Ella's Kitchen and Kenco coffee are also running similar schemes, which involve consumers returning the packaging to the manufacturer after use. Of course this involves expense and further resources, and that's before you get started on the remanufacturing process. I would love if these companies could look more closely into biodegradable or compostable packaging (like our preferred tea bag brand, it's great to throw the empty packaging onto the compost heap when we're finished with it). There are only so many wipe clean reusable shoppers that you can get through in a lifetime, and if the brand is plastered all over it, then it's not really for me. But it's a step in the right direction, and it just goes to show, there are so many more things out there that you can get an extra use out of before it hits the rubbish bin.