|Image of Scion cushion from JohnLewis.com website|
I'm a bit of a John Lewis afficionada right now, although I've never really felt like their target market type customer. I'm too much of a cheapskate, although if I'm going to spend money, I like to spend it on quality products and great customer service.
I like getting a free coffee at our local Waitrose with my loyalty card, I like that they yellow sticker their lamb chops which should be £6.99 at 29p and then don't bat an eyelid when I buy 6 lots for the freezer, I like their haberdashery department and the lovely notions that Jo found there for my birthday last week (thank you!). I like that they recognise, support and perhaps even so far as champion British design and designers. I like the Partnership business model. Grudgingly, I like their aspirational cleaning products which are green and effective, although this feels a bit Hyacinth. And I really like those fox cushions and think I want to buy them all.