My lovely husband brought me a little present with the weekly shop on Saturday morning, the first edition of this brand new glossy magazine. Even better, it was presented with the thoughtful comment 'this is not because I think you need help to sell things, I just thought it was more interesting than getting you Hello magazine or something'. Ahhhh.
I really enjoyed looking through this magazine and hope it progresses to give lots more advice and support for those of us selling crafts in person and online. At the moment it's very focused on how to set up a business, and gives lots of patterns which the designers have given permission to sell - very unusual for a craft magazine! I don't think I'll be making anything directly from the magazine but it does have lots of great tips for suppliers and supplies, packaging, photography and presentation that I found really useful. I did get a bit huffy when I noticed the 'monster knits' tutorial for a phone pocket (on the bottom right of the photo) was very similar to how I remembered the DS pouch I made as a gift in 2009, but then I always have to remind myself that four people invented photography at about the same time and my monster was a home-made version of a well known Japanese creation so who am I to criticise!
Each of the projects are rated for skill level and most of them are easy, so if you do fancy having a go, I can recommend it. There is the usual blend of inspirational success stories from established craft entrepreneurs and advice from Etsy UK staff, too. There was a free gift of 'professional stickers' to finish off your crafty creations but I they were all pastelly colours and they wouldn't have tempted me to pick up the magazine any more than the content. I think a more useful gift would have been advice on how to design your own packaging and a link to some free collage sheets or fonts or similar but then, I am sure those new to crafting may have found a quick fix even more enticing. All in all, a good read, and I'll be interested to see if the magazine develops to cater for crafters at a more advanced stage of making and selling their own self-designed wares.